Mary Baird-Wilcock, founder of The Simplifiers in 2003, has one goal with this company…to help people simplify their lives. Whether you’re not sure how to pull off the event you’ve always imagined or just need a little help with the daily grind, Mary created The Simplifiers in response to the overwhelming feeling that life is moving at lightning speed these days and well, we all need a little help now and then.


Mary is a CSEP certified Special Events Professional…there are only 3 in all of England (and less than 400 worldwide) that hold this highly sought after international certification.  In short, she knows her stuff.

Her event planning career started in commercial radio, with over 14+ years experience in creating and executing community events, concerts and on-site live broadcasts. She’s worked at a handful of radio stations all over Texas in the promotions/events department, sales & marketing and even on-the-air as a radio DJ.

She has extensive experience in concert promotions thru her work at Direct Events, handling the local marketing plans for nationally touring shows such as Seal, Los Lonely Boys, Ani DiFranco, Joss Stone, and Lucinda Williams for The Backyard (5000 capacity venue), Austin Music Hall (3500 capacity), La Zona Rosa (1300 capacity) and Antone’s (550 capacity).  Plus, she worked in non-profit marketing for the Austin Lyric Opera.

Business coach
big fan of Sharpie markers
hasn’t found a taco she didn’t LOVE
one milk, one sugar, please.


Mary has a passion for event planning and a knack for getting things done.

Every event she plans reflects her acute attention to detail, from a full logistics analysis to the very personal, individual touches in the event decor & centerpieces that reflect the client’s wishes…She believes no event should be cookie-cutter.


A world traveler and triathlete, Mary enjoys going on adventures with her husband (Garreth) and kiddos (Zoe and Otto) and she volunteers her time as a Restoration Department Mentor for The Arches Project.

She also serves on the Board of Governors for ILEA (International Live Events Association ~ 5000+ members worldwide, 53 chapters). She has also served on the ILEA UK Board of Directors from 2014-15 and the ILEA Austin Board of Directors from 2009-2013, most notably the 2011-2012 Chapter President.

Recently, she was nominated as a “Central Texas Woman of Influence: Profiles in Power” by the Austin Business Journal, as well as a nominee for the 2014 Austin Under 40 Awards in the “Culinary Arts & Hospitality” category.