Admit it, you’re spinning your wheels.

  • Do you feel like you’re unsure where your next client is coming from?
  • Do you clam up when it comes to putting yourself out there on social media?
  • Do you ever feel totally overwhelmed by the stuff you SHOULD be doing to build your business but then ultimately, do nothing?
  • Do you find yourself going through the motions and just pretending to be busy during the work week?
  • Does the idea of asking for the sale make your palms sweat?
  • Do you question if you really have what it takes to run a business?
  • Do you ever think, “oh my goodness, if people ACTUALLY knew that I don’t have a clue, what would happen?”
  • Do you ever wish there was a simpler way to run your events business?

Here’s why you feel stuck…

You need a roadmap
to follow

… and a trusted mentor
to guide you along the way.

Imagine if…

  • You were able to grow your business with confidence and ease…
  • Your clients paid you what you are worth, are a dream to work with and are people you would actually hang out with…
  • You took action & confidently completed tasks daily. How much progress could you make in a year?
  • You accomplished things you hadn’t even thought of before. How much progress could you make in 60 days?
  • You knew what to focus on & completed the work with a dedicated and deliberate mindset. You would get more done, in less time, and with less stress
  • Your business was so uniquely defined, your competitors desperately wanted to copy YOU!
  • You found somebody that’s been in the industry for 21 years, who’s been in your shoes, and is committed to seeing you succeed

My simple goal

help you simplify the operations
side of your business

… so that you can hit your sales targets
(and not pull your hair out, in the meantime.)

I’ve been in your shoes.

You know how to plan & design incredible events… now it’s time to master running a thriving business.

I have found that most event professionals (before I work with them) struggle with unsteady sales, high stress, and potential burnout.

Our online mastermind provides group coaching & proven tools that will help you boost cash flow, book BETTER clients, and feel empowered as a leader (and action-taker) in simple ways.

And that’s only the beginning, my friends.

The Simplifiers to the rescue.

That’s why I created the

eventprofs

An online mastermind to help you simplify your workflow,
generate more leads and smash your financial goals.

“Everything I was looking for, I found in the Super Mentor Academy. A mentor I could trust, a roadmap to follow and a community to give me accountability.”

Lauren Chumbley, CMEPCo-owner - Eclipse Event Co

The Super Mentor Academy is
an 8-week online group
coaching program that helps you

become an undercover superhero

who thinks fast & moves faster.

The Four Cornerstones of SMA

Clarify

Know who you are, what skills you offer, and how to market to your super strengths. Identify what your brand provides and how it’s different. Know your Ultimate Ideal Client, where they can be found and how to be irresistible to them.

Get Things Done

Get laser-focused and truly master productivity. Leverage the right systems & people in order to multiply time and thrive. It’s all about knowing WHAT to focus on, and WHEN to yield the greatest results.

Get Your Money Right

Simplify your pricing structure, produce a cash flow forecast as your roadmap and set financial goals you can achieve. We will teach you how to pitch, manage leads, ask for the sale, and make more money.

Keep It Going

Looking after yourself and ensuring sustainability is a crucial cornerstone of running a successful events business. Learn how to achieve work/life harmony, all while working the 5th most stressful job on the planet (as per Forbes Magazine).

How do the numbers stack up?

21
years in the events industry
316
people we've mentored
100
students would recommend this program

Our awards, nominations and associations

Meet your mentor

Mary Baird-Wilcock, CSEP

Mary Baird-Wilcock, CSEP

Mentor | Coach | Undercover Superhero

I help people simplify and optimize their events business.

You see, I believe that if you do less, you can accomplish more. Laser focus on the tasks that yield the greatest results. Cut out the noise and stop the glorification of busy. It’s killing you.

It’s time to simplify.

 

These coaching clients have seen RESULTS!

What exactly will I learn?

Cornerstone 1 – Clarify

Week 1 – Who am I?

  • Get clarity on what your core skills are, how you want to feel on a regular basis and what your company’s USP is.
  • Create a solid elevator pitch that clearly communicates what you do and how it helps your customers.
  • The best branding tools to help you create your brand and build an online presence, simply.

Week 2 – Who are they, and where?

  • Discover who your Ultimate Ideal Client (UIC) is, how to find them and how to connect with them?
  • Create a profile for your UIC, discovering clear details about their preferences and viewpoints.
  • Learn how to conduct market research to clarify their greatest pains, fears and goals/vision.

Cornerstone 2 – Get Your Money Right

Week 3 – Pricing & Cash Flow

  • Create a simplified pricing structure that the market can bear, and sets you up to flourish financially.
  • Produce an up-to-date cash flow forecast that will guide your sales & marketing campaigns throughout the year.
  • Discover new streams of revenue you could create to support your business. This can be eye-opening!
  • Get advice on the best bookkeeping tools for business owners.

Week 4 – Sales: Closing the Deal

  • Position yourself as the guide: How to pitch, manage leads, ask for the sale & close the deal.
  • Unlock The Simplifiers’ 5-Step Sales Process
  • Simple Sales Strategies That Yield Big Results
    • Introduction to building a sales funnel
    • Map out your marketing campaigns for the year
    • Using paid Facebook ads effectively

Cornerstone 3 – Get Things Done

Week 5 – Productivity

  • Save time – the very best productivity tools that work.
  • Avoid the overwhelm: How to prioritize what’s most important to work on; and what to do first.
  • How to overcome perfectionism without producing sub-standard work.
  • Develop ready-to-go email templates – to save time and systemize your processes.
  • Build a 2-page introductory infosheet (FAQs).

Week 6 – Process & Team

  • Create a job description that you will use either now, or in the near future to grow your team.
  • Start to build a training manual for billable and non-billable tasks so that everyone is singing from the same hymn sheet.
  • How to Overhaul the Operations Side of Your Business
    • Hiring/firing
    • Payroll
    • Taxes and more…

Cornerstone 4 – Keep It Going

Week 7 – Sales, Sales, Sales

  • Put everything you’ve learned into ACTION with the $2000 Sales Challenge!
  • 5 Ways to Sell From The Heart – how to take the ICK out of sales.
  • The Simplifiers’ 45 ways to sell more of your products & services.

Week 8 – Keep Going Strong

  • Learn the difference between ‘work/life balance’ and ‘work/life harmony’.
  • Avoid the comparison trap.
  • How to set business goals for the next 90 days that you will ACTUALLY achieve.
  • Set the game up to win: create an action plan with so many ways to win, that success is inevitable!
  • Avoid burnout – the very best self-care apps for #eventprofs.

"Mary has given me tools to be a more focused entrepreneur... I appreciate the time, effort and focus that Mary put into helping all of us... It is important to stay focused and accountable and the Super Mentor Academy is certainly helping me with that."

Kimberly Beaune, CMP, CSEPEvent Storyteller - Creative Twist Inc

What does the Super Mentor
Academy include?

8 x LIVE coaching masterclasses

  • Each week, we will host a live webinar for Super Mentor Academy members, all focused on growing your business.
  • The purpose of the masterclass is to review the week’s topic, provide training and work with you on specific problem areas.
  • I will be there to answer any questions the group may have.
  • There will be live chat so that you can benefit from the insights of the whole group, LIVE.
  • Replays will be available after each event for you to catch up or dive back in.

($1600 value)

Private mastermind group

  • Private Facebook group for SMA members.
  • I will be there to provide support and feedback throughout your journey.
  • Reach out and get support/answers from the entire network.
  • Expand your reach and foster new business connections.
  • Build accountability and a community for brainstorming with like-minded event professionals all over the world.

($1500 value)

8 x business worksheets

  • Each week, you will receive a worksheet covering the week’s theme.
  • Included will be multiple videos providing an introduction to the learning that week, along with daily and weekly challenges. Learn on-the-go via our mobile app.
  • Worksheets are in digital form so that you can fill them in and submit conveniently. Uniquely, we review each submission and return it to you with personal feedback that may help you progress faster.
  • Your worksheets will be saved and automatically emailed back to you so that you can keep a reference of your work.

($1000 value)

Private 1-1 coaching

  • You’ll get 3 x SOS 1-1 coaching sessions with me.
  • Each lasts 25 minutes and can be scheduled anytime within the 2-month program when you need the most help.
  • These calls are delivered LIVE using a video-conferencing app.
  • I’ll ask you to submit your 3 burning questions in advance so that I can be best prepared to support you.

($500 value)

7-minute website review

  • I’ll give your website a review that will leave you with simple, actionable tips to boost conversion and speak more clearly to your Ultimate Ideal Client.
  • These take around 7 minutes and are super enlightening!
  • We do these live on the masterclass webinars so that you can gain feedback from the rest of the group as well.
  • You can use this if you want to overhaul your blog, Instagram feed, or business Facebook page, instead!

($500 value)

Resource cheat sheets

  • 8 x Cheat sheets, delivered one per week.
  • Designed as a single sheet to keep things simple and point you to the very best apps, software, and tools. Specifically for events professionals.
  • Save time, use the tools that the very BEST in the industry use!
  • PDF downloadable.

($500 value)

We’ve produced award-winning events for these brands

"I appreciate you as my mentor and coaching me to get this far in the industry."

Lotoya VongrechinSenior Event Planner - V Agency Events

And I want you to win BIG, so you’ll also get access to:

EXCLUSIVE BONUS

The Simplifiers Event Planning Templates

($497 value)

Our actual planning templates for creating:

  • Event Budget
  • Planning Timeline
  • Pricing Matrix
  • Day-of Production Schedule
  • SWOT Analysis

You will receive a white-label version of each, ready for you to insert your logo and start planning better events!*

*Available only for our VIP members.

EXCLUSIVE BONUS

Market Research Template

($197 value)

Gain clarity on your Ultimate Ideal Client by using our pre-built survey. This includes…

  • Simple questions that your audience will love answering
  • An easy-to-use template to take quick action

Why waste time trying to build one on your own? Use our template and get data FAST!

EXCLUSIVE BONUS

Daily Super Boosts

($197 value)

It’s like “having Mary in your pocket!”

Get a daily, personalized message from your mentor that will…

  • Spark a new way of thinking
  • Spin you in the right direction
  • Inspire you towards greatness

Receive these daily super boosts via Instagram throughout the entire 8-weeks.

EXCLUSIVE BONUS

Get a Running Partner

($197 value)

Let’s face it, the race of running a business is a lonely one. Get paired up with a fellow events professional inside SMA who…

  • Matches your experience level
  • Will give you added accountability
  • Cheer you along throughout the entire mastermind

Alone gets you nowhere. We are better together.*

*Available only for our VIP members.

LIMITED TIME BONUS – IF YOU SIGN UP BY SUNDAY, JANUARY 21

The Simplifiers Email Templates

($197 value)

Tired of typing out the same emails over and over again? Save time and set these up so that they’re ready to go in 2 clicks.

  • New inquiries
  • Vendor requests
  • What to say to close the deal

Copy and paste into Gmail as ‘canned responses’ and you’re ready to rock.

TOTAL VALUE of the Academy
+ ADDED BONUSES
= $6885!

But you get it for way, way less!

Sign me up, what does it cost?

Independent study

$ 690

PAY IN FULL
  • 25+ Pre-recorded training videos
  • 8 x Digital worksheets (NO feedback included)
  • 8 x Masterclasses (replays only)
  • 8 x Cheat sheets (PDF downloadable)
  • Weekly & daily challenges
  • Private SMA Facebook group
  • BONUS 1: Market research survey ready to go on your Ultimate Ideal Client
  • BONUS 2: Daily Super Boosts via Instagram

Independent study has no live support but is still a valuable option at an affordable price.

ONE PAYMENT OF

690

GO INDEPENDENT

VIP (limited to 100 places)ULTIMATE SUPPORT

$ 1375

PAY IN FULL
  • 25+ Pre-recorded training videos
  • 8 x Digital worksheets (graded, with personalized feedback)
  • 8 x Live Masterclasses, weekly
  • 3 x 25-minute private coaching sessions
  • 8 x Cheat sheets (PDF downloadable)
  • Weekly & daily challenges
  • Private SMA Facebook group
  • Business website review
  • BONUS 1: Market research survey ready to go for your Ultimate Ideal Client
  • BONUS 2: Daily Super Boosts via Instagram
  • BONUS 3: The Simplifiers event planning templates. Budget, Planning Timeline, Pricing Matrix, Day-of Production Schedule, SWOT Analysis
  • BONUS 4: Allocated running partner for support and accountability
  • BONUS 5: The Simplifiers email templates – save time with superhero automation (if you sign up by Sun, Jan 21)

MOST POPULAR – for the full VIP experience, plus individual coaching support from Mary, go for this!

ONE PAYMENT OF

1375

Enroll as a VIP now

Our refund policy is simple.

If you fully engage with the program and aren’t getting results within 30 days, you may have a full refund.

However, you must participate in every mastermind call, complete/turn in every worksheet we provide and be engaged with the work. Simply email refund@thesimplifiers.com within 30 days from the program start date.

We deeply believe in our training tools and know you’ll love learning and growing with The Simplifiers.

Payment plan

JUST ANNOUNCED! We now offer a 6-month payment plan for VIPs.

6 payments of $275, totalling $1650 for those who wish to spread the payments out further.

The first payment is immediately drafted, then the next payment will be automatically taken from your card exactly one month later until the payment plan is completed.

NOTE: Independent Study is only available as pay in full.

Hook me up with the payment plan

"This mastermind taught me how to streamline my business and be more productive. Mary tells it like it is and always gives great advice!"

Jessie PinsonCo-Owner + Senior Wedding Planner - Modern Vintage Events

The time is NOW to join SMA!

The mastermind begins on Thursday, January 25, 2018.

Who is this made for?

This training is perfect for you if:

  • You are an event planner and business owner
  • You have been in business at least 3 years
  • You produce at least 20 events per year
  • You are ready to hire your first (or next) employee

This training is NOT for you if:

  • You are not a key decision maker in your business
  • You are new to the events industry
  • You produce under 20 events per year
  • You want a quick-fix pill or aren’t ready to commit to 8 weeks of taking action and doing the thing

FAQs

What others have asked
before saying “HECK YEAH!” to this program

If I sign up now, when will payment be taken?

Payment will be taken immediately upon enrollment to reserve your spot inside the mastermind.

If you’ve elected for the payment plan, the first payment is immediately drafted, then you’ll be drafted the next payment, which will be automatically taken from your card on the date of purchase, exactly one month later until the payment plan is completed.

Will this actually help me make more money than it costs?

If you show up, complete the worksheets, take part in the daily & weekly challenges and commit to doing the work… you will be positioned for success.

We’ve seen students in SMA book BETTER clients and boost their revenue while in the mastermind.

What if I don't need help in a particular cornerstone?

Totally fine!

You might take that week to deep dive into a previous lesson, take action on the daily & weekly challenges and continue to follow along in the mastermind. And hey, you might be surprised that you when you audit your business, you may uncover new things you didn’t know before.

When does it begin?

The mastermind begins on Thursday, January 25, 2018.

How much time will I need to invest each week?

We’ve designed this 8-week program to be as simple as possible. Make tiny tweaks in your events business to reap maximum rewards. On average, students spend 5 hours per week working ON their business as part of SMA.

When are the weekly masterclass webinars?

Depending on the time zones of everyone inside the mastermind and what works best for your schedule, we typically hold these LIVE calls on Wednesdays from 11:30a-1pm CST weekly.

What if I'm away during Spring Break?

No problem.

We take a break the week of March 12th (for Spring Break) and then finish on Sunday, April 1, 2018, just in time for Easter Sunday.

What if I'm not ready?

Hey, that’s okay! This program really isn’t for everyone. Only you can answer the question of if you’re ready to take daily action and commit to TRULY growing your business.

When you’re ready, we will be here for you.

GET STARTED TODAY

I’m ready to give myself permission, knowing I’m protected by a full, 30-Day Money Back Guarantee

INDEPENDENT
STUDY

One payment of

690

  • 25+ Pre-recorded training videos
  • 8 x Digital worksheets (NO feedback included)
  • 8 x Masterclasses (replays only)
  • 8 x Cheat sheets (PDF downloadable)
  • Weekly & daily challenges
  • Private SMA Facebook group
  • BONUS 1: Market research survey ready to go on your Ultimate Ideal Client
  • BONUS 2: Daily Super Boosts via Instagram

INDEPENDENT STUDY

PAY IN FULL

690

(Doesn’t include 1-1 support + added benefits of VIP)

Go independent

VIP PACKAGE
(Payment Plan)

Six payments of

275

  • 25+ Pre-recorded training videos
  • 8 x Digital worksheets (graded, with personalized feedback)
  • 8 x Live Masterclasses, weekly
  • 3 x 25-minute private coaching sessions
  • 8 x Cheat sheets (PDF downloadable)
  • Weekly & daily challenges
  • Private SMA Facebook group
  • Business website review
  • BONUS 1: Market research survey ready to go on your Ultimate Ideal Client
  • BONUS 2: Daily Super Boosts via Instagram
  • BONUS 3: The Simplifiers’ event planning templates. Budget, Planning Timeline, Pricing Matrix, Day-of Production Schedule, SWOT Analysis
  • BONUS 4: Allocated running partner for support and accountability
  • BONUS 5: The Simplifiers’ email templates – save time with superhero automation (if you sign up by Sun, Jan 21)

GET VIP ACCESS

1650

6 x MONTHLY PAYMENTS OF $275

Hook me up on the VIP payment plan

VIP PACKAGE
(Pay in Full)

One payment of

1375

(Save $275)

  • 25+ Pre-recorded training videos
  • 8 x Digital worksheets (graded, with personalized feedback)
  • 8 x Live Masterclasses, weekly
  • 3 x 25-minute private coaching sessions
  • 8 x Cheat sheets (PDF downloadable)
  • Weekly & daily challenges
  • Private SMA Facebook group
  • Business website review
  • BONUS 1: Market research survey ready to go on your Ultimate Ideal Client
  • BONUS 2: Daily Super Boosts via Instagram
  • BONUS 3: The Simplifiers’ event planning templates. Budget, Planning Timeline, Pricing Matrix, Day-of Production Schedule, SWOT Analysis
  • BONUS 4: Allocated running partner for support and accountability
  • BONUS 5: The Simplifiers’ email templates – save time with superhero automation (if you sign up by Sun, Jan 21)

GET VIP ACCESS

1 PAYMENT OF

1375

(Save $275)

Enroll as a VIP and save

Need help ordering or have questions?

If you have any questions or concerns about the mastermind, please contact us.

Contact us

"So excited to learn from Mary to help us grow. She is motivational and inspirational, helping us carve out clear paths and strategies for our business."

Zoe CornibertCo-Owner - Cheers Events London

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